Category-defining smart Bluetooth glasses that make tech more accessible at an under $30 price point — launched exclusively in partnership with Walmart.

The Ask

Walmart was seeking a budget-friendly offering as an alternative to $300+ Ray-Ban Meta Glasses. wearIQ came to us to promote its new line of budget-friendly smart glasses to fill the gap — launching exclusively in partnership with Walmart online in July 2025, followed by an in-store launch in October 2025 and endcap promotion in December. ​

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Our Solution

Kloss Creatives PR executed a steady drumbeat of timely media pitches across fitness, health, and tech outlets leading up to launch. This approach drove significant buzz and strong consumer interest at launch, resulting in first-week sales that far exceeded initial forecasts. Early outreach focused on positioning Bluetooth glasses as an innovative, affordable wearable tech option, targeting journalists covering smart accessories and lifestyle technology.

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We also strategized a content exchange influencer campaign, securing nearly 50 influencers with 1.5 million in combined follower reach (requiring only samples and no influencer fees). 

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The Results

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Key wins in the first 7 days post-launch:

• Exceeded sales forecasts by 120% within the first week of launch.

• NotebookCheck spotlighted WearIQ in a product feature, emphasizing both affordability and tech capabilities — with a direct backlink to the Walmart product page.

• GamesBeat included the launch in their Latest News column, with backlinks driving valuable traffic to Walmart.com.

• Investors Hangout covered the launch from a financial/innovation angle, highlighting product capabilities for potential investors, driving traffic to Walmart.com landing page. 

• Northwest Arkansas Democrat Gazette (the largest newspaper in Arkansas) featured wearIQ in both print and digital — a high-impact win given Arkansas is a key Walmart market.

  • ​Syndicated to the Worcester Telegram & Gazette and tech column OnComp.

• Upcoming confirmed coverage in the works across WIRED, Lifehacker, PCMag, and Techigar, including product testing, gift guide roundups, and wearable tech features.

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Heading into the October in-store launch, we’re expanding our narrative to align with seasonally relevant angles such as back-to-school, early gifting, and holiday tech. Our team is also in active conversations with Greek life organizations across the country for in-person activations featuring the smart glasses.