Category-defining smart Bluetooth glasses that make tech more accessible at an under $30 price point — launched exclusively in partnership with Walmart.

The Ask

Walmart was seeking a budget-friendly offering as an alternative to $300+ Ray-Ban Meta Glasses. wearIQ came to us to promote its new line of budget-friendly smart glasses to fill the gap — launching exclusively in partnership with Walmart online in July 2025, followed by an in-store launch in October 2025 and endcap promotion in December.

Our Solution

Kloss Creatives PR executed a steady drumbeat of timely media pitches across fitness, health, and tech outlets leading up to launch. This approach drove significant buzz and strong consumer interest at launch, resulting in first-week sales that far exceeded initial forecasts. Early outreach focused on positioning Bluetooth glasses as an innovative, affordable wearable tech option, targeting journalists covering smart accessories and lifestyle technology.

We also strategized a content exchange influencer campaign, securing nearly 50 influencers with 1.5 million in combined follower reach (requiring only samples and no influencer fees).

The Results

Key wins in the first 7 days post-launch:

Exceeded sales forecasts by 120% within the first week of launch.
NotebookCheck spotlighted WearIQ in a product feature, emphasizing both affordability and tech capabilities — with a direct backlink to the Walmart product page.
GamesBeat included the launch in their Latest News column, with backlinks driving valuable traffic to Walmart.com.
Investors Hangout covered the launch from a financial/innovation angle, highlighting product capabilities for potential investors, driving traffic to Walmart.com landing page.
Northwest Arkansas Democrat Gazette (the largest newspaper in Arkansas) featured wearIQ in both print and digital — a high-impact win given Arkansas is a key Walmart market.
- Syndicated to the Worcester Telegram & Gazette and tech column OnComp.
Upcoming confirmed coverage in the works across WIRED, Lifehacker, PCMag, and Techigar, including product testing, gift guide roundups, and wearable tech features.

Heading into the October in-store launch, we’re expanding our narrative to align with seasonally relevant angles such as back-to-school, early gifting, and holiday tech. Our team is also in active conversations with Greek life organizations across the country for in-person activations featuring the smart glasses.