Health & Wellness PR
Wellness PR That Builds Authority, Advances Innovation, and Commands Attention
At Kloss Creatives PR, we collaborate with health and wellness brands to secure editorial recognition that reflects both the sophistication of their work and the transformative impact of their mission. Whether you're pioneering breakthrough nutrition science, expanding revolutionary wellness platforms, or establishing thought leadership in functional health, we position your innovations where discerning audiences and industry leaders take notice.
Led by seasoned health journalists, we understand how to translate wellness innovation into compelling narratives that resonate with both editorial gatekeepers and the communities you serve.
How Health & Wellness Media Works
The health and wellness media landscape operates on credibility, research validation, and consumer trust. Editorial decisions are driven by scientific backing, expert perspectives, ingredient transparency, and founder stories that demonstrate genuine commitment to health outcomes.
Success in wellness media requires evidence-based messaging, regulatory awareness, and authentic brand narratives that resonate with health-conscious consumers across trusted publications.
Our team's health journalism background provides insider knowledge of how wellness coverage decisions are made, which research angles capture editorial attention, and how discerning health consumers evaluate brands through premium media channels.
Our PR campaigns are designed to:
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Leverage health trend cycles and seasonal wellness narratives for optimal editorial timing
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Establish founders as trusted voices within specialized wellness verticals
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Enhance product launches through credible scientific validation and expert endorsement
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Develop media-ready research and clinical assets that facilitate journalist engagement
While digital advertising and influencer partnerships serve immediate visibility needs, they cannot replicate the sustained credibility and compounding trust that strategic earned media delivers. We bridge that critical gap in your communications strategy.
Who We Work With
Our clients are driven by purpose. They’re building brands that help people live healthier, feel better, and stay well and they understand their media presence should reflect that mission.
Our expertise serves:
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Supplement and functional food brands preparing for market expansion or retail partnerships
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Holistic health and wellness platforms positioning for investment opportunities or national launches
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Innovative wellness technology companies establishing thought leadership within specialized health verticals
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Visionary founders building authority in functional medicine, nutrition science, and emerging wellness categories
Several of our clients have invited us to function as an extension of their internal team, bringing us into strategic planning sessions and relying on us as trusted advisors for comprehensive communications strategy. From emerging wellness startups to legacy brands embracing modern wellness trends, we bring specialized expertise and high-caliber strategic direction to every engagement.
Whether you're orchestrating a national launch or establishing your founder as a wellness authority, we develop communications frameworks that align with your vision for industry leadership.
Health & Wellness PR in Action
Client:
Working Against Gravity (nutrition & fitness brand)
Goal:
Expand market influence beyond specialized fitness communities
Our Approach:
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Developed a lifestyle-focused PR strategy
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Pitched to 100+ top outlets and set up hands-on media trials
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Secured high-visibility features in Forbes Health, Women’s Health, HuffPost, and more
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Elevated their Director of Coaching to the Forbes Health advisory board
Our Results:
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210% increase in site traffic
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9.2B media impressions
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One earned placement per day on average for 12+ months
“In just the first 90 days of our partnership, Kloss Creatives PR helped us secure multiple placements in major publications—many that were on our company’s wish list.”
— Working Against Gravity
Our Health & Wellness PR Framework
We offer 360° PR management, led by a team of former editors, health writers, and content strategists. Every brand is different, but our approach is always strategic, collaborative, and built to support your broader goals. Here’s how we do it:
1. Strategic Brand Analysis
We examine your market positioning, audience dynamics, and competitive landscape through both business and editorial perspectives.
2. Targeted Media Relations
We cultivate relationships with premier wellness journalists through personalized outreach and strategic story development, never relying on mass distribution.
3. Executive Media Training
We prepare your leadership team to communicate with authority and precision across all media formats, from executive interviews to industry keynotes.
4. Performance Intelligence
Each month, we deliver comprehensive analytics encompassing coverage impact, audience engagement, search optimization, and strategic recommendations.
5. Integrated Communications Strategy
We synchronize your media efforts with broader marketing initiatives, supporting SEO, influencer partnerships, digital strategy, and conversion paths.
Why Health & Wellness Brands Choose Kloss Creatives PR
We don’t treat health and wellness as a trend. It’s a space we’ve worked in for decades and it demands credibility, clarity, and real subject matter expertise. Our founder, Kelsey Kloss, is a former health and nutrition editor who led editorial teams at Good Housekeeping, Prevention, and Woman’s Day. That insider perspective shapes everything we do.
What sets us apart:
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A team that includes former journalists, editors, and media strategists
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Deep expertise in health, nutrition, and wellness communications
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Trusted relationships with the top-tier press you care about
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Full creative support including brand design and visual storytelling
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Media training and message development from seasoned professionals
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A calm, proactive, detail-obsessed team that acts as an extension of yours
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We monitor and optimize how your media coverage shapes AI search responses and results
We’re not guessing at what gets coverage. We’ve assigned it, written it, placed it, and now we do it for you.
A Public Relations Agency
Backed by Data
A curated look at how our editorial expertise translates into measurable business outcomes:
Activated 2.9 million influencer followers to drive visibility for a Gen Z brand debut.
Generated 550 million+ media impressions in just three weeks for a newly launched fragrance brand.
Secured an average of 1 national placement weekly for a fitness company.
Drove a 210% increase in traffic to target landing pages within 90 days of campaign launch.
Achieved 2.8 billion in media reach within three months for a national F&B brand campaign.
Delivered a 10x increase in brand interactions for a premium F&B gifting company.
How Health and Wellness Brands
Use Strategic PR
Our clients use earned media to advance business objectives across multiple strategic dimensions:
Investment Relations
Deploy premier media placements to demonstrate market validation and competitive positioning for funding discussions
Retail Partnership Development
Enhance buyer presentations with editorial credibility and expert industry recognition
Executive Thought Leadership
Transform media features into keynote opportunities, industry partnerships, and authority positioning
Community Authority Building
Amplify editorial coverage across owned channels to reinforce brand credibility and expert positioning
Search Optimization & Discovery
Strengthen domain authority through backlinks from respected, high-traffic fitness and wellness publications
When standard influencer partnerships and local coverage no longer align with your growth trajectory, sophisticated communications strategy can substantially expand both market reach and industry reputation.
Transform Your Wellness Vision Into Industry Leadership
We partner with pioneering wellness brands seeking sophisticated communications counsel that honors both editorial integrity and strategic innovation.
Each consultation is personally conducted by executive leadership, offering confidential dialogue tailored precisely to your brand's trajectory and market positioning.
Let us help you secure the distinguished media presence your groundbreaking work deserves.
