PR Services for CPG & Wellness Brands
Our unconventional take: It's not just about the coverage.
Kloss Creatives specializes in PR and branding for companies at the forefront of the CPG and wellness industries. We have a storied track record of using PR and social media to help brands secure more shelf space at top retailers, increase visibility both in-store and online, and amplify thought leadership impact.
Publicity and social media, when used strategically, strengthens AI and search visibility, supports retailer conversations and shelf placement, drives in-store velocity, and creates content that performs across social, email, and paid channels. It also plays a critical role in moving customers toward purchase at key conversion points.
The brands that see the strongest results aren’t chasing coverage for its own sake. They’re building PR with the bigger picture in mind: not as a one-off win, but as something that supports real business growth.
PR Management for
Thought Leaders
This service is designed to elevate a single expert voice into a credible, in-demand brand spokesperson.
We develop a thought leadership PR strategy aligned with your personal and professional growth goals, building up to two focused campaign narratives per quarter that position you at the center of relevant industry and cultural conversations.
Through news-driven, data-backed story angles and personalized pitching across digital, broadcast, podcast, and print media, we proactively secure high-impact opportunities while monitoring journalist queries and inbound requests in real time. We manage press interactions from first inquiry to final quote, provide media training and spokesperson preparation, and offer weekly reporting with strategic recommendations to amplify earned coverage.
When it strengthens your positioning, we also facilitate introductions to complementary experts to deepen your authority and expand your narrative ecosystem.
PR Management for Brands
This engagement is built for brands where visibility requires deliberate coordination across leadership, marketing, product, and external partners, not just media outreach. We work alongside executive teams to shape and steward a cohesive brand narrative, integrating PR into your broader growth and communications ecosystem.
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From developing multiple campaign pillars per quarter to refining positioning across leadership, product, and customer stories, we ensure your visibility is strategic rather than reactive. We serve as the central point of contact for PR across internal teams, translating priorities into press-ready narratives, managing spokesperson preparation, and coordinating assets, approvals, and logistics.
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Through proactive, personalized pitching and real-time media monitoring, we capture timely opportunities while managing inbound press and high-stakes moments with precision. We also build long-term resilience through crisis planning and reputation frameworks, while tracking AI-driven visibility, competitor positioning, and emerging category narratives to identify gaps and advantages.
With consistent executive-level reporting and strategic recommendations, we connect earned media directly to brand equity, market authority, and measurable growth.
PR & Social Media Management for Brands
This engagement ensures your public narrative is consistent wherever your brand is encountered, across earned media, social platforms, and emerging discovery channels such as AI. It includes full Corporate PR Management, with the added integration of social strategy and execution so visibility compounds across channels.
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We align your social media strategy directly with active PR campaigns and media narratives, translating earned coverage into platform-native storytelling. From defining tone, POV, and content pillars for Instagram and TikTok to developing short-form video and static content, we position your brand for both authority and discoverability.
Content is planned monthly around PR priorities, with a standard publishing cadence of three to four posts per week and cross-platform repurposing to maximize reach.
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Beyond publishing, we manage community engagement, monitor trends, and continuously refine positioning based on what is resonating. Performance reporting integrates PR and social insights, revealing which narratives are gaining traction across media, social feeds, and AI-driven search environments.
Influencer & Creator Partnership Program
This service is designed for brands with strong product positioning that are ready to build structured, repeatable creator partnerships that generate social proof, high-quality UGC, and sustained awareness.
We develop a creator strategy aligned with your growth goals, including messaging direction, content briefs, guidance on the appropriate mix of gifted and paid partnerships, and a clear usage rights framework when applicable.
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Each month, we identify, vet, and engage creators whose audiences and content style align with your niche and target demographic. Depending on your budget and priorities, this typically results in either six to ten targeted content exchange partnerships across nano and micro creators, or three to five paid partnerships with higher-tier creators.
We prioritize audience quality, engagement consistency, brand fit, and conversion potential, ensuring partnerships are selected for impact rather than vanity metrics.
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All outreach, negotiation, contract coordination, deliverable management, content review, timeline oversight, and FTC compliance are handled on your behalf. We track partnerships from initiation to completion, provide performance summaries and cost analysis for paid campaigns, highlight high-performing content, and deliver clear recommendations to optimize future creator investment.