Client Spotlight:
Traci Channer, Founder & Owner,
The Decided Collection

Kloss Creatives is thrilled to spotlight our client The Decided Collection, founded by mompreneur Traci Channer, whose mission is to help tween girls feel confident, comfortable, and celebrated through stylish, high-quality pajamas and loungewear that redefine what cozy means.

​

Like so many great ideas, The Decided Collection began with a personal realization. When Traci’s daughter reached the tween years, her style and preferences changed quickly. The bright colors and playful graphics she once loved no longer fit who she was becoming. Finding comfortable, age-appropriate apparel that felt right proved difficult. After talking with other moms facing the same challenge, Traci decided to fill this gap in the fashion industry, and she shares much of her thought leadership in well-respected publications, as seen in her article How to Find a Market Gap (and Capitalize on It).

​

At the heart of The Decided Collection is service, both to customers and to the community. Each piece is designed with intention, providing soft fabrics made from eco-friendly materials, elevated yet age-appropriate styles, and thoughtful details like mix-and-match options and tag-free comfort. Behind the brand is a story of perseverance and gratitude and it fuels her desire to build community and connection–it celebrates individuality and confidence while giving back to a cause close to Traci’s heart. 

​

“My mom grew up in foster care and my beautiful kids are adopted, so both causes are incredibly near and dear to me,” Traci shares. “From the start, I knew I wanted The Decided Collection to give back in a meaningful way.” Since launching in late 2024, a portion of proceeds has supported Foster Love, an organization that uplifts children in foster care. 

​

Through her blog, Decidedly You, Traci continues that mission by opening conversations about motherhood, growing up, and all the messy, beautiful stages in between. The Decided Collection is not just about pajamas; it is about helping moms and tweens navigate change, build confidence, and strengthen connection together.