A leading reusable period care company that empowers people to live their best lives simply and sustainably.

The Ask:

Saalt came to Kloss Creatives for guidance on expanding its media reach. While the company had been featured in several eCommerce “best of” lists already (including The New York Times, New York Magazine, CNN, and Cosmopolitan), it wanted to tell the larger story of its mission, values, and advocacy work.​

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Our Solution:

Kloss Creatives focused on these key areas to set a long-lasting foundation for Saalt’s media strategy:

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• Securing high-impact press opportunities: In the first month, we coordinated in-depth interviews between CEO Cherie Hoeger and leading media outlets like Bloomberg and Forbes. These media opportunities tell the larger story of Saalt’s impact and Cherie's founder story, expanding its reach beyond eCommerce lists and providing opportunities for its brand story to resonate with potential customers more deeply. Meanwhile, coverage on economic impact positioned Saalt as a leader in its industry. 

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• Building Upon eCommerce placements: We also still saw “best of” lists as an integral part of Saalt's overall media strategy. We sent several samples to journalists for editorial consideration in the first month, leading to secured coverage from Yahoo, AOL, and The Mother Chapter. Our team monitored and followed up on new placements in eCommerce lists, offering editors and journalists additional products to try.

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• Developed pitch angles for every stage of life: From the unique needs of teens to postpartum and perimenopause, we positioned Saalt as a solution for girls and women from the moment they get their first period to their last. 

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• 360-degree marketing support: As part of our ongoing PR management, we continue to recommend strategies for elevating Saalt's media coverage in its website, social, and newsletter marketing — and provide guidance and talking points for all interviews. 

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The Results:

In our first month of working with Saalt, the brand's interview opportunities and press placements included:​​

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• Forbes 

• Bloomberg

• NPR

• AOL

• Yahoo

• CNN Underscored

• New York Magazine

• Women's Health

• Latinidad Collective

• New Beauty ​

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The brand achieved 677 million in secured coverage and interviews in its first full month of press coverage and a notable month-over-month increase in referring domains.