A leading trauma therapist making mental health resources more accessible to Gen Z and Millennials.

The Ask:

Janet Bayramyan, LCSW, a Los Angeles-based psychotherapist, engaged Kloss Creatives PR in November 2024 to elevate her profile beyond the therapy room. She has her own powerful story on healing her mental health after loss and abuse, and how it has impacted her career as a therapist, leading her to own her own online therapy practice.

With her story and a unique blend of Russian, Armenian, and American cultural perspectives, Janet wanted to grow her visibility as a thought leader on mental health, trauma, relationships, and pop culture. Her goal was to connect with Gen Z, millennial, and new mom audiences while establishing credibility with both national media outlets and social media communities.

Our Solution:

We built a multi-channel strategy to position Janet as a relatable and culturally relevant therapist. This included:

Newsjacking media pitching tied to trending topics, celebrity news, and cultural moments.
Podcast outreach to secure meaningful long-form conversations that highlighted her expertise and deepened audience engagement.
Social media campaigns blending timely mental health tips, personal motherhood experiences, and commentary on Armenian generational trauma.
Partnership building with brands aligned with wellness, parenthood, and cultural representation to diversify her public presence and revenue streams.
Social media coaching to attract brand partnerships and additional revenue streams.

Our messaging amplified Janet’s expertise in trauma and cultural moments, while leveraging her personal story of overcoming loss and abuse to resonate authentically with target audiences.

The Results:

Secured over 50 live high-visibility media coverage in both niche wellness outlets and mainstream publications such as Vogue, Daily Mail, Real Simple, Well+Good, HuffPost, The News Movement, and Dexerto, resulting in over 2 billion in media reach.

Partnered with 3 brands to expand reach to new audiences.
Partnered with a mental health brand for a paid social media partnership.

Secured over 9 podcast appearances.

Strengthened Janet's reputation as a go-to expert for nuanced takes on trauma, relationships, and pop culture moments.

By merging her clinical expertise with strategic storytelling, Janet has become a trusted resource for the audiences she most wanted to reach.