Pürblack: A leading shilajit and peptide supplement brand — known as the purest in the industry.

The Ask:

Pürblack, a leader in premium shilajit and peptides, partnered with Kloss Creatives PR to build awareness and credibility within the increasingly crowded functional wellness and supplements market.

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The objective was to position Pürblack as the go-to source for high-quality, bioavailable shilajit, strengthen trust, and elevate executive visibility for CEO and founder Nodari Rizun across top-tier wellness, lifestyle, and health media, as well as among fitness and wellness influencers. The brand had a particular focus on saturating supplement trade media.

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Our Solution:

Kloss Creatives PR implemented an integrated, multi-channel strategy to drive earned media coverage, thought leadership authority, and influencer engagement. We crafted a narrative positioning Pürblack as a scientifically grounded, results-driven supplement brand supporting foundational energy, recovery, and stress adaptation.​

Our approach included strategic press releases designed to strengthen AI and SEO visibility around timely industry topics and company news, alongside targeted media outreach and executive storytelling to establish third-party validation. We also launched a curated ambassador program with select wellness and fitness creators to generate authentic, experience-driven content highlighting product quality and measurable benefits.

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Media outreach spanned national lifestyle and consumer health outlets, trend-driven wellness features, and podcast interviews, alongside a focus on trade and business media to elevate Nodari Rizun as a credible voice in the functional wellness space.

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The Results:

Over the course of our partnership, Kloss Creatives PR significantly elevated Pürblack’s visibility, credibility, and executive positioning within the functional wellness space:​

• Generated 130 million+ total media impressions across national consumer, business, and supplement trade publications, expanding reach among high-intent consumers and retailers

  • Opportunities included Forbes, BevNet, Nutraceutical Business Review, and Vitamin Retailer​

• Positioned the founder and CEO as an industry leader through a series of podcast interviews, executive features, and expert commentary placements

• Activated key creator and ambassador partnerships, delivering authentic content from ultramarathoner Dean Karnazes and triathlete Angela Naeth, in addition to sourcing leads for future partnerships across the cognitive wellness and longevity space

• Drove significant visibility gains in mid-funnel AI searches and over 130 new backlinks for Purblack.com

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To drive PR and influencer visibility for your supplement brand, schedule a call with our team today.