Promotional Items Design
What Are Promotional Items?
When you hear someone talk about “swag,” they’re often talking about promotional items. These are usually items bearing the name of a brand that are given as thank you gifts or prizes.
A promotional item should be an object that’s likely to get a regular amount of use. With your company’s name on it, it will remind the user of your business. It’s estimated that 50 percent of adults use at least one promotional item daily. These pieces can make a big impact!
A fun gift like a pen, mug, or T-shirt can brighten someone’s day. It can also be a great opportunity to brand your business. Regularly seeing your company’s logo and information will mean that a customer instantly thinks of you when they need your services.
But creating promotional items, and knowing how to use them, isn’t quite as simple as it seems. Understanding what to use, who to give it to, and how to best display your brand is an important marketing skill.
Promotional items can serve any type of business if used correctly. Examples of some businesses that can benefit include:
Mid-size and large corporations
Small Business Promotional Items
Who Needs Promotional Items?
Benefits of Promotional Items
Why Are Promotional Items Important?
Promotional items provide a variety of benefits to any business. The most important is repeated brand recognition. Every time a person uses or sees your item, they think about you and your brand. That repeated reminder will hopefully bring up thoughts of a good experience or something that intrigued them, and drive business back your way.
But there are more benefits than just recognition. Receiving company promotional items makes your customers feel valued and foster a loyal relationship. It also reflects quality, implies usefulness, and creates a physical connection, which the brain equates with meaning.
Best of all, these items come at a relatively low investment. When you purchase promotional items with your name and information on them, you’re investing in a long-term marketing tactic that can be used in a variety of ways and truly drive interaction.
The possibilities are seemingly endless when it comes to promotional items your business can use. These can include:
...and much more!
What Are Examples of Small
Business Promotional Items?
Promotional Items With Logos
Kloss Creatives can use our expertise to create the perfect promotional items with design for your business.
We will recommend the item that will be most appropriate for your business in any given situation (whether it be an event or a client gift!), determine the best way to display your logo and information, and help you determine how to distribute it!