A leading somatic psychologist and thought leader known as The Somatic Doctor.
The Ask:
Dr. Brian Tierney was already an established psychologist and adjunct professor at the California Institute of Integral Studies in San Francisco. However, he came to Kloss Creatives PR with the goal of elevating his brand awareness beyond academics — and to a broader consumer audience.​
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Our Solution:
Kloss Creatives PR developed Dr. Tierney's brand to make him easily identifiable in mainstream media as "The Somatic Doctor" and to tout his podcast, retreats, and therapy services. In doing so, we elevated his expertise in topics such as narcissism, relationships, technology, and beyond, helping him to reach target audiences interested in his services.
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The Results:
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Within our first five months of working with Dr. Tierney, Kloss Creatives drove more than 3 billion in media reach for his brand. This included prominent features in outlets such as:​​
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Verywell Mind
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Women's Health
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Men's Health
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Parade
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Yahoo
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AOL
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MindBodyGreen
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PureWow
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Marie Claire
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We also expanded his international audience with features published globally, including in the United Kingdom and Hungary. In his first few months of coverage, Dr. Tierney's website experienced a nearly 40% increase in traffic and new users.
Our team also managed the creation of Dr. Tierney's monthly newsletter, which consistently drove an open rate of 40% and click rate of 2.7% or more — well above industry averages of 21% and 1.3%, respectively. ​
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In Dr. Tierney's own words:
"Kloss Creatives has done dynamic and effective work for me! In only a few short months, they have brought my business into widespread public awareness. Not only have they increased public awareness with dexterity, they have provided strong guidance about how to convert the increased awareness into increased income. They have given stellar advice about how to tweak my branding infrastructure and marketing. Thank you so much, Kloss Creatives!"