How to Write a Blog
What Is Blogging for Business?
Blogging is important for business — in fact, 80 percent of internet users interact with both social media sites and blogs, and companies with blogs get an average of 67 percent more leads monthly than those that don't blog, per DemandMetric.
However, as a business owner, you may not have time to write all of your own blog posts. Kloss Creatives creates top-notch blog articles for you so you can grow your digital presence without spending hours crafting the perfect article each night.
Our writers have created content for leading global brands including Scholastic, Good Housekeeping, ELLE Decor, and Reader's Digest. The team includes trained journalists who are experts in creating content that engages readers, encourages them to keep coming back to your brand for more information, and ultimately converts them into customers.
With blog writing services, you can tell us what topics you'd like to cover — and our seasoned reporters and writers will take care of the rest! Your blog will be elevated for ultimate impact and revenue when you work with the experts at Kloss Creatives.
Who Uses Blog Writing?
The most successful companies in the world use blog writing. Google, Microsoft, Chase, IKEA, Rosetta Stone, and Tone It Up are just some of the industry leaders that understand the importance of blog writing.
By providing readers with valuable information related to their industries, these brands reach new and loyal customers through their blogs.
Your company can also become (or stay) a leader in your industry by providing valuable content to readers through a professionally written blog. The best part: We'll be there every step of the way to write your articles, track their performance, and create more innovative content your blog readers will engage with.
Blog Writing Examples
More than ever, it's crucial for your business to have a strong online presence, which a company blog makes possible.
Your blog will instantly give your company a strong boost to SEO (search engine optimization — meaning people searching about topics specific to your industry will easily find your blog), develop the relationships you have with potential and loyal customers, and establish you as the expert in your industry.
After all, when readers look to your company for information on a given topic, they'll also be more likely to turn to you when they need a product or service.
Your website's SEO also benefits from new content. When you're consistently posting new blog posts, Google will rank it higher and make it easier for potential customers to find it. Plus, content can support your eCommerce strategy.
Why Is Blogging Important for Business?
Is Blogging Worth It?
Absolutely! Blogging services are inexpensive and give your digital marketing longevity. For years to come, readers will discover your company when searching online for information they need. That means a blog post you publish today could bring in revenue five years from now.
Take the company River Pools, for instance. This brick-and-mortar business published an article titled "How Much Is My Fiberglass Pool Really Going to Cost?" years ago. The company reported tracking $1.7 million in sales to that one article!
Think of it as passive income: Once you publish your blog post, you can focus on other parts of your business while your article captures leads for you.
Digital Marketing Agency for Blogs
Understanding Blogging Revenue
How Does Blogging Generate Income?
When you answer questions for potential customers, you get more leads — which means you get more revenue! Of course, you can also monetize your blog with CPC (cost per click) or CPM (cost per 1,000 impressions) ads, but one of the most valuable things a blog can do for your business is to build a stronger relationship with your customer base.
Let's say, for instance, you sell a protein powder supplement. By regularly sharing new recipes that use protein powder (protein donuts! protein smoothies!) or tricks for using protein powder ("How to Blend a Smooth Protein Shake"), you engage your customers and remind them of your product consistently.
Blogs are also a great way to build your email marketing list. The key to maintaining a successful email marketing audience is to consistently provide readers with new and valuable content, which a blog makes possible.
What Are Blogging for Business Ideas?
Need blogging ideas to get started? We can help you brainstorm the best content franchises for your business. A few types of blog posts that can consistently generate new leads for your business include:
"The Best Of" Lists
Solutions to Problems
Interviews with Experts
What Makes Kloss Creatives Blogging Services Unique?
Kloss Creatives is made up of trained journalists — something few companies can claim for their brand blogs. We take the highest standards of quality and ethics and multiply them. Our writers have been trained by top global brands to increase readership and revenue through writing articles.
We also have industry-leading designers ready to make infographics, feature images, and illustrations for your blog posts.
To us, impeccable work is the only kind that’s suitable for your work.
Whether your business is growing internationally or you’re just starting out, we will be your most ardent supporters. We know that with every project, we are creating an impact that is going to help you make waves.